Friday, February 11, 2011

The Business Of Color: Company Sets Fashion Trends

Who comes up with the color trends that are evident on the catwalk? Meet the secret group that decides the color of your shirts.The colors used by fashion designers and trickle down to clothing retailers are decided by an anonymous group of 10 people who gather in secret twice a year to plot the next season's palette. The meetings, conducted in the white-walled offices of color-forecasting company Pantone, generate predictions that fashion insiders say become self-fulfilling prophecies/ Designers follow Pantone's reports to ensure that their new lines are full of the coming season's hottest colors.
http://tiny.cc/5ynex

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